We use Google Analytics, a Google Web analysis service (Gordon House, Barrow Street, Dublin 4, Ireland; “Google“). Google Analytics employs cookies that facilitate analysis of your use of our websites and online services. The information generated on your use of these websites and online offerings – including information on device events, such as crashes, system activity, hardware settings, browser type, browser version, browser language, installed add-ins, screen resolution, device type, date and time of your query and referring URL – are transmitted on our behalf to a server of Google in the United States and stored indefinitely. We use Google Analytics only with the activated IP anonymization extension “_anonymizeIp()”. This means that IP addresses transmitted to Google are truncated and processed in advance by Google on servers residing in the EU in order to exclude a direct identification of an individual through the IP address in the US. Only in exceptional cases is the full IP address transmitted to a server of Google in the US and then truncated there.
We use this information to analyze visits to the website in order to compile reports about the website activities for us so that we better understand how our site is used and where we can improve it (Art. 6 (1)(b) and (f) GDPR). Pseudonymous usage profiles can thereby be created from the processed data. Google will also transfer this information in some cases, when legally mandated or to the extent that third parties process this data on behalf of Google. Google will not associate your IP address with other Google data under any circumstances.
You can find further information on data usage for advertising purposes through Google, setting options and ways to object on the Google websites: https://www.google.com/intl/eng/policies/privacy/partners/ (“How Google uses data when you use our partners’ sites or apps”), http://www.google.com/policies/technologies/ads (“Data usage for advertising purposes”), http://www.google.de/settings/ads (“Control the information Google uses to show you ads”) and http://www.google.com/ads/preferences/ (“Make the ads you see more useful to you”).
You have a right to object and you can prevent the installation and storage of the cookie for Google Analytics through a corresponding setting in your browser. Details to blocking cookies can be found under “Help” on your browser. In addition, you can prevent collection, for Google, of the data that is generated by the cookie and related to your use of the online offering as well as the processing of such data by Google by downloading and installing the Link browser plug-in of Google available at the following link http://tools.google.com/dlpage/gaoptout?hl=eng.
An opt-out cookie will be set to prevent the collection of your data when visiting this website in the future. With this browser plug-in, the collection and storage of data for Google Analytics can also be objected to at any time with future effect.